The potential of mobile communication is amazing, but one of the parts of the equation of success right now, especially with regard to professionalism, is the idea of trust. Because it’s easy, and free, to use a lot of digital communication methods, there have definitely been companies that try to take advantage of it without understanding the consequence of doing it improperly.
So, if you find yourself in a position where you want to develop your professional trust with regard to mobile communication, there are some steps that you can take to help yourself out, including working with SMS engagement, using online chat options, using opt-in marketing, using read receipts, and working with digital discounts and coupons.
SMS Engagement Possibilities
When it comes to mobile communication, on a personal level, text is king these days. And you can use that to your advantage as a business medium as well, with a bit of foresight. The first step is to understand what SMS engagement is, and then how to tweak the possibilities for trust. For example, you can have potential clients send texts in to a central number with regard to things like troubleshooting and tech support.
Online Chat Options
People are really starting to appreciate online chat options with real people that work for businesses that have a web presence as well. Instead of having to sift through information on their own, as soon as a potential client logs in to a main page, there’s a way to chat directly with people associated with the business to answer any direct questions. These online chats can either go directly to a main office computer, and can even get outsourced to reliable people. This is a great way to earn trust immediately.
By using opt-in marketing, or using permission marketing, you’re also gaining a certain amount of trust via the mobile market. People learn to block or avoid companies that send unsolicited communication, but by having your system set up so that only people who have specifically asked for information gets it. It takes some effort to gain this trust, but it becomes invaluable quickly.
Using Read Receipts
One problem with a lot of digital communication is that without real-time feedback, it may be hard to know if your message has gotten through. As much as possible, if you use read receipts for your communication, you’ll have a much more consistent opinion about action and reactions, and thus the trust accumulated.
Using Digital Discounts and Coupons
And trust often comes from a type of value and benefit equation as well, which means that from a professional standpoint, if you send clients ways to use discounts and coupons, especially via mobile mediums (like email or scannable messages), trust can form that way as well in terms of financial relationships.