Masters of Design


As technology’s role in our lives grows, we could be looking towards an age where robots take over the jobs we do every day.

Based on a study by the University of Oxford in 2013, we know that the professions most likely to be taken over by A.I. include telemarketers, watch repairers and insurance underwriters, and the least likely include choreographers, graphic designers and art directors. What is it about creative roles that makes them hard to replicate?

Business stationery expert Precision Printing has produced a Masters of Design interview series, interviewing five designers on their unique perspective in creativity, to show how different personalities are hard to replicate. The interviews include insights from:

A dandypunk.

Artist in residence at Walt Disney Imagineering, designer with the Cirque du Soleil.

Timba Smits

Award-winning designer, illustrator, and creative director of Little White Lies.

Ryan McElderry

Senior Graphic Designer at Mediaworks, working with clients such as House of Fraser, MaxiNutrition and Stagecoach.

Radim Malinic

Award-winning graphic designer at Brand Nu, with clients from Arts Council England and the BBC.

Mike Kus

Specialist in illustration, website design and photography for brands such as Burberry and O2.

Check out the series and find out why the magic of creativity can never be artificial.

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