When it comes to spreading your branding message in today’s business climate, technology is the way to go. But it’s not necessarily just that you’re using technology itself, it’s how and why you use it that will make your message either stick or be forgettable.
So if you’re on the path to try to succeed in this digital promotions realm, consider using Twitter, Facebook groups, and Snapchat and Instagram, as well as being willing to experiment with geo-location possibilities and getting a mass text or email list of people that have opted into your output systematically.
Twitter can be a bit of anomaly in the branding world. It has recently become a popular way for certain individuals to express themselves, but when Twitter is used logically to promote a brand or company message by interacting in the short-character universe, it takes on a life of its own. It can be difficult to follow Twitter conversations themselves, but in terms of just linking and liking particular sets of information, it’s an absolutely invaluable platform.
Using Facebook Groups
Putting together Facebook groups is another way to use technology to spread your message. Because groups are sort of a hybrid middle ground between opt-in and invite forums, you can muscle your way into having a captive audience, who then will get to decide for themselves if they want to stay and interact, or simply observe from the sidelines. And the more interested your brand is in people, the more you’ll get a reaction back from them in the long run in terms of positive engagement.
Working With Snapchat and Instagram
Intriguingly, many brands are using Instagram to spread their messages. Because it’s such a simple and powerful format, the better the company is at making a direct hit visually, the more reactions they get in terms of sharing and commenting on the available media. Sometimes the message can be very subtle over time as well, which has been shown to be an extremely effective technique.
Experimenting With Geo-location
If you figure out how to tag your company’s location within an advertisement, then you can make it so that when people search for products or services that you provide within a certain radius, your website will float to the top as a result. This is a huge advantage for spreading messages when used properly in context.
Mass Texts and Emails
And though it seems like certain types of texts and emails have gone out of vogue, if you have a captive audience of people who look forward to something like a weekly newsletter from you, then you might get better results than if you just shot a random message out to thousands of people who don’t care about you at all.